Honest comparison
Cart2Cart alternative for migrating WooCommerce to Shopify
Last updated: August 25, 2026
Cart2Cart is one of the oldest and most widely used migration services on the market — a universal engine that moves data between 85+ shopping cart platforms, not just WooCommerce and Shopify. If you're only moving one WooCommerce (or PrestaShop) store to Shopify, WooCommerce Importer is a narrower, purpose-built alternative: connect your store, get one flat price up front, and re-run the import for free as many times as you need before going live.
The core difference
Cart2Cart is a calculator-priced, any-to-any migration service. You pick a source cart and a target cart from 85+ options, enter your entity counts (products, customers, orders), and their calculator shows a starting “From $” self-service price live, without creating an account — but that’s a minimum. Add-ons like SEO redirects are priced separately, and once your store is large enough Cart2Cart pushes you toward Expert/managed tiers, some of which require a custom quote with no published price.
WooCommerce Importer is narrower on purpose. It does one thing — WooCommerce or PrestaShop into Shopify — with a direct connection, one flat published price you can see with no signup, all core features (SEO redirects and image processing) included rather than billed as add-ons, and free re-imports if your store grows or you need another pass before cutover.
Feature comparison
| Feature | Cart2Cart | WooCommerce Importer |
|---|---|---|
| Platforms supported | 85+ carts, any-to-any | WooCommerce & PrestaShop → Shopify only |
| Migration workflow | Connect store & go, priced via their calculator | Connect store & go |
| Price visibility | Live “From $” starting price shown without signup; final price can be higher | Published flat price, visible without signup |
| Products, customers, orders | Direct import, priced per entity count | Direct import |
| Coupons, blog posts, WordPress pages | Available as add-on entities, priced separately | Included |
| SEO redirects | Paid add-on | Created automatically, included |
| Image handling | Downloaded and re-hosted | Downloaded, converted (.avif/.bmp → .webp), re-hosted |
| Re-running the migration | Each run is billed again | Free re-imports |
| Done-for-you option | Expert/managed tiers (Basic → Ultimate); largest tier is quote-only | $299 (data only) or $1,799 (full site incl. design) |
Price comparison — what a migration actually costs
Numbers below were confirmed live on August 25, 2026 against Cart2Cart’s own calculator (source cart WooCommerce, target cart Shopify) and WooCommerce Importer pricing.
| Store size | Cart2Cart (self-service, “From”) | WooCommerce Importer (self-service) |
|---|---|---|
| Small (~450 products, ~200 orders, ~200 customers) | $29 | $9 |
| Medium (~6,000 products, ~9,000 orders, ~9,000 customers) | $199 | $59 |
| Large (~45,000 products, ~80,000 orders, ~80,000 customers) | $799 | $99 (capped maximum) |
Cart2Cart figures are the “From $” self-service price shown by their calculator for a WooCommerce → Shopify migration at matching product/customer/order counts, checked August 25, 2026. “From” pricing means add-ons (e.g. SEO redirects, priced separately by Cart2Cart) can push the final total higher. WooCommerce Importer self-service prices are flat, all-inclusive, and published at WooCommerce Importer pricing.
When Cart2Cart is the better choice
- You’re migrating from or to a platform other than WooCommerce/Shopify (Magento, BigCommerce, Wix, Shopware, etc.) — Cart2Cart supports 85+ carts.
- You want one vendor across multiple migrations to different platforms.
- You need a managed migration for a source/target combination outside WooCommerce or PrestaShop → Shopify.
When WooCommerce Importer is the better choice
- You’re migrating specifically from WooCommerce or PrestaShop to Shopify.
- You want SEO redirects and proper image handling (including in-description images and
.avif/.bmpconversion) included by default, not billed as add-ons. - You expect to re-run the import more than once before cutover, without paying again.
- You’d rather pay one flat, capped price than a per-entity price that can grow with add-ons.
Don’t want to run the migration yourself at all?
Both AppsByB and Cart2Cart offer managed options:
- WooCommerce Importer Expert Migration — $299: data-only migration run by our team.
- WooCommerce Importer full migration — $1,799: complete data migration including site design.
- Cart2Cart Expert/managed tiers: $299 for the small store scenario and $999 for the medium store scenario; the largest “Ultimate” tier is quote-only. Source: Cart2Cart pricing
FAQ
Cart2Cart alternative FAQ
Cart2Cart is a universal any-to-any ecommerce migration service founded in 2009. It supports more than 85 shopping carts.
At all three sourced tiers in the price table above, WooCommerce Importer is cheaper: $9 vs $29 for the small example, $59 vs $199 for the medium example, and $99 vs $799 for the large example. WooCommerce Importer also includes free re-imports.
Yes. Cart2Cart offers a free demo migration of about 10 items, with no credit card required.
Yes. Its calculator shows a starting “From $” self-service price for your entity counts without signup. Add-ons such as SEO redirects are priced separately, and the largest managed tier is quote-only.
Cart2Cart bills each migration run again. WooCommerce Importer re-imports are free.
The pricing was last checked on August 25, 2026. Confirm current figures with the Cart2Cart migration calculator and WooCommerce Importer pricing before purchasing.
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