How much does migrating to Shopify cost in 2026?
Compare the cost of moving from WooCommerce or PrestaShop to Shopify yourself, with AI, or with professional help.
Published September 11, 2026
Moving from WooCommerce or PrestaShop to Shopify involves more than importing your products and orders. You need to build the new storefront, replace any features your business depends on and check that everything works before you launch.
Shopify includes website hosting, so you may be able to drop your old hosting bill. Check what else that package includes first. Your business email may be hosted there too, and cancelling the package could cut off your mailboxes. Shopify does not provide email hosting, so you need to arrange that separately.
Your migration budget should cover the whole move. That includes the money you spend and the time you take away from running your business.
You can build with Shopify’s theme editor, use a free theme with AI assistance or hire an agency or developer. Each option leaves you with a different amount of work.
Theme and Shopify plan prices checked on 10 September 2026. Cart2Cart and LitExtension figures added on 11 September 2026. WooCommerce Importer and PrestaShop Importer prices checked on 13 September 2026. Amounts are in USD.
Three ways to budget for the move
| Approach | What you pay for | What you do yourself |
|---|---|---|
| Build with the theme editor | A free or paid theme, data migration and any apps you need | Build the pages, set up the store and test it |
| Build with a free theme and AI | Data migration, any AI fees and apps you need | Explain what you want, check the AI’s work and fix problems |
| Have an agency or developer handle the full migration | A fee for the agreed design, development, data migration and launch work | Explain your needs, provide content and approve the finished store |
Your Shopify subscription and other running costs apply whichever route you choose.
1. Build it yourself with a free or paid theme
Shopify lists various free themes in the Shopify Theme Store, including Dawn and Horizon. Horizon is already installed on new stores.
Paid themes are available too. For example, Impulse costs $500. That price buys the theme. You still need to set it up.
The theme editor lets you change page layouts and settings. You choose where to put your images, how to group your products and what each page should show.
Check what your store needs before choosing a theme. The demo homepage might look great, but how does the product page look with your own photos and descriptions? Does it work well on a phone?
A paid theme may include features you would otherwise need an app or developer to add. A free theme may already do everything you need.
Keep the theme price and setup work separate in your budget. A free theme costs nothing to buy, but building your store still takes time. Changes that the editor cannot handle may need code.
This option suits store owners who are happy to learn the editor and work with the theme’s design. Making Shopify look exactly like your old WooCommerce or PrestaShop store may take more work.
2. Use a free theme and build with AI
Ask for advice about building a store these days and someone may suggest doing it with AI. It can help, but that advice often skips over the work you still have to do.
AI can help write code and explain changes. You can also use it to help build a script that moves your data. But you still need to explain what you want and check that it works.
One prompt is rarely the whole job.
You might need to explain why the mobile layout looks wrong or work out why a product is missing an option. A change that fixes one page might cause a problem on another.
You need enough knowledge to spot those problems, or time to learn as you go.
What else could you do with those hours?
If you are starting a store on a small budget, spending time learning may be a fair trade. You save money and gain skills you can use again.
For an established business, those hours may be harder to spare. Time spent fixing an import is time you cannot spend buying stock or helping customers.
Think about what spending 20, 30 or 40 hours on the move would mean for your business. These are examples to help you plan, not measured times for an AI project. Your move could take less or much more.
Count all the work. That includes explaining changes, testing pages and checking the imported data.
For example, if hiring help saves you 30 hours and you value your time at $60 an hour, those hours are worth $1,800 to you. These are example figures, not a promise of time saved. You will still need to answer questions and review the store when someone else builds it.
Some problems have already been solved
Migration apps and experienced developers have already dealt with problems you may meet for the first time.
Images are one example. Shopify can request images faster than your old hosting can serve them. If you build your own migration script, you need to account for that or risk failed image downloads. Our WooCommerce Importer and PrestaShop Importer handle the data transfer without asking you to build your own import tool.
Creating a product record is only part of the job.
If you build your own import tool with AI, you need to know what it should handle and check the results. An existing tool can save you from building those parts yourself, though you should still test it with your data.
We would use AI for small changes that you can check and understand. Building a whole migration tool needs more thought, especially if you are also running a busy store.
You can mix the options. Use an importer to move the data and AI to help with changes to your theme.
3. Have an agency or developer handle the full migration
When you hire help, agree on what the price includes before comparing quotes.
One quote might cover setting up a purchased theme and importing products. Another might include custom page designs, connections to other systems, content work and help with launch.
Ask what costs extra.
You still need to explain how your business works and review the store. The difference is that someone else handles the agreed work and brings experience from earlier projects.
Our full migration price example
We built WooCommerce Importer and PrestaShop Importer so you can move your data yourself. We also offer a full migration service starting at $1,799 for both WooCommerce stores and PrestaShop stores if you want us to handle the wider project.
It covers moving the site, setting up the design, adding redirects from old URLs, checking the store and helping with launch. The price includes a custom theme built on Shopify’s free Dawn theme.
A paid theme is extra. If you want one, budget for buying it through the official Shopify Theme Store.
The $1,799 starting price fits most stores we work with. It is our price, not an average for all agencies. If you need custom features or connections to other systems, we discuss those before giving you a final price.
You can also hire help just for the data
You do not have to hand over the whole project. Someone can move your data while you build the storefront.
For example, our $299 expert data migration is available through WooCommerce Importer and PrestaShop Importer. It covers connecting the source store, running the import and checking the result. It is a data-only service, so it does not rebuild your theme. Fixing errors or inconsistent information in the original data is not included.
Check which kind of service a quote covers. A data import and a full store rebuild are different jobs.
Where the data migration fee fits
The number of records you move helps set the import price. It does not tell you how much design work you need.
A store with 450 products might need a custom tool that lets customers personalise their purchases. A store with 45,000 products might work well with a standard theme.
The examples below compare import prices for three hypothetical store sizes. They are planning examples, not customer case studies. The small store has about 450 products, 150 customers and 200 orders. The medium store has about 6,000 products, 9,000 customers and 9,000 orders. The large store has about 45,000 products, 80,000 customers and 80,000 orders.
WooCommerce import prices
The competitor quotes and workflows in this table are for a WooCommerce-to-Shopify migration. We have not treated them as PrestaShop prices.
| Tool | Small: about 450 products and 200 orders | Medium: about 6,000 products and 9,000 orders | Large: about 45,000 products and 80,000 orders |
|---|---|---|---|
| Cart2Cart | From $29 | From $199 | From $799 |
| LitExtension | $69 | $199 | $699 |
| Matrixify | $20, Basic | $50, Big | $50, Big with separate import jobs, or $200, Enterprise |
| WooCommerce Importer | $9 once | $59 once | $99 once |
The Cart2Cart calculations use the customer counts stated above. Its calculator shows starting prices. It lists extra options and post-migration services separately, so the final price may be higher.
The tools also differ in how much work you do
Cart2Cart, LitExtension and WooCommerce Importer automate the data transfer after you connect the stores and choose what to move. Their standard WooCommerce workflows do not require you to prepare and upload spreadsheets of store data. You still need to complete the setup and check the results. Both Cart2Cart and LitExtension explain these steps in their guides.
Matrixify can also fetch data directly from WooCommerce. Its recommended migration workflow includes more manual steps, though. You run a test, download the generated files and review the spreadsheet before importing it. Images used inside descriptions may need a separate upload to Shopify.
That file-based approach can suit you if you want to edit the data before importing it. Include the time for that work when comparing prices.
A cheaper Matrixify plan can mean more import jobs
Matrixify prices cover one 30-day period. Its Big plan allows 10,000 orders per import job. Moving the large example’s 80,000 orders on that plan takes at least eight order imports.
If you use spreadsheets for those imports, you need to split the orders into files and upload each one. Matrixify also supports filtering orders by date when fetching them directly from WooCommerce, so repeated file uploads are not the only way to divide the work.
The table shows possible plans, not the lowest price you could achieve. Smaller batches may let you use a cheaper plan, but you have more jobs to manage. Matrixify explains its limits per import job.
For WooCommerce Importer, the small price covers up to 250 customers. The medium price covers up to 10,000. The large example costs $99 with 80,000 customers too.
Re-imports are free. If your store grows into a higher price tier, you pay only the difference. Inventory sync from the migrated WooCommerce store is also included, with no separate subscription. The pricing guide explains the tiers.
PrestaShop import prices and scope
PrestaShop Importer uses the same one-time price tiers for products, customers and orders. For the three hypothetical stores above, it costs $9, $59 and $99. The highest count sets the tier, so products, customers and orders are not added together. Re-imports are free, and a later move into a higher tier costs only the difference. The PrestaShop Importer pricing guide lists every limit.
The app moves products, customers, orders and CMS pages. It also supports automatic URL redirects, manufacturers as collections and translated content. This is not the same workflow or feature list as the WooCommerce tools above.
PrestaShop combinations become Shopify variants where they fit Shopify’s rules. Large or unusual combinations may need a different product setup. Modules can store their own data and behaviour, so a module is not automatically replaced just because the main store data moves. Check each important module before you budget for the migration.
Other costs to include
Shopify and replacement apps
You will pay for a Shopify plan after the move. Basic is listed at $39 USD per month when paid monthly, or $29 USD per month when paid yearly. Prices and offers can vary by country and billing plan. You can check for current Shopify subscription offers before signing up.
Next, list what your WooCommerce plugins do. Shopify or your theme may already cover some of those jobs. Others may need a paid app or custom code.
For PrestaShop, make the same list for modules. A module may add data, change the checkout or create a product option that has no direct Shopify equivalent. That work needs its own decision and may sit outside a standard data import.
Look at the yearly cost as well as the monthly price. Those app bills continue after the move is finished.
Payment fees also affect your running costs. Compare them using your sales figures and the ways your customers pay.
Pages and features that need rebuilding
Pages made with a WordPress page builder may need to be rebuilt in Shopify. Copying the words does not recreate the page design.
Some product features need a new setup too. WooCommerce Importer supports simple and variable products, but it skips unsupported types such as subscriptions and bookings. If you sell those, decide how they will work in Shopify before planning your launch.
PrestaShop combinations can become Shopify variants, while useful product features can become metafields. Combinations that do not fit Shopify’s product model need to be consolidated or rebuilt another way. Translated product, collection and CMS content can move into Shopify’s translation model, but you still need to configure the target languages and markets.
Your content may also need work. If descriptions need rewriting or photos need replacing, decide who will do it and include the cost.
Check your email before cancelling hosting
Your domain, website and email may be paid for in one bill, but they are separate services. Connecting your domain to Shopify sends shoppers to the new store. It does not move your mailboxes or old emails.
Find out where your email is hosted before cancelling anything. If it is part of your old hosting package, you need to keep that email service or move to another provider.
Include the cost of moving the mailboxes and paying for email afterwards. Shopify explains how to connect an email hosting provider to your domain.
When changing the domain settings, check that the email settings are kept in place. Test sending and receiving messages before closing the old service.
Paying for both stores during the move
You may need to keep WooCommerce or PrestaShop running while you build and test Shopify. Allow for that overlap in your budget, using your current bills and planned dates.
Shopify includes website hosting, so you do not need a separate web hosting package for the new store. You will still need to renew your domain.
Testing and launch help
Someone needs to check the product options, place test orders, test old links and confirm that orders reach the other systems your business uses. Budget for your own time or for someone else to do these checks.
Your old store may keep taking orders while you build Shopify. Agree on who will move those new records before the switch.
Also ask who will fix problems found during the final checks. Get that agreed before accepting a quote.
Take the next step
If you are moving from WooCommerce, try a free demo import with WooCommerce Importer. If you are moving from PrestaShop, try PrestaShop Importer. Check the results with your own data before paying for the full import.
If you want help with the design and the move, explore our full migration services for WooCommerce or PrestaShop.